Mobile Ad Network - Concept to First Project Release
June 20, 2025 • Weber Web, LLC
Mobile Ad Network
The problem with third-party ad platforms
Over the years, we’ve tried to implement ads in our apps and games using third-party services like AdMob, Unity Ads, and others.
The concept of running banner ads, interstitials, and video ads to generate revenue is appealing to any mobile developer.
However, these systems were often a pain to set up and configure, requiring constant adjustments just to get basic ad calls working correctly.
Friction in real-world development
As we built out our game portfolio using Unity, we ran into:
- Version mismatch issues
- App Store / Play Store rejections
- Breaking changes in SDKs
- Time-consuming configuration updates
In many cases, we ended up removing ad implementations entirely just to push updates and keep projects stable.
That created a recurring problem: monetization was slowing down development instead of supporting it.
The idea: build our own ad network
That led to a simple question:
Why not build our own mobile ad network where we have full control?
A system where:
- We control ad delivery
- We control campaigns
- We control data tracking
- We eliminate external SDK dependency risk
So we did exactly that.
First implementation in Forest Frenzy
We started small—very small.
The first step was implementing a static banner ad inside Forest Frenzy (Android).
Once that was stable, we began layering in more systems:
- A database to store ad data
- Logic to cycle ads per campaign
- Impression tracking
- Click tracking
At this point, all active Android projects began showing banner ads that link directly to their respective Google Play Store listings.
Where it’s going next
This system is still evolving, but the foundation is now in place.
The long-term vision includes:
- Expanding ad formats (video, interstitial, playable)
- Creating a Unity asset package for external developers
- Opening the system for advertisers and partners
- Scaling into a full mobile ad ecosystem
Get in touch
If you’re interested in learning more about our Mobile Ad Network and other services we offer, request more information here.